Are These 8 Marketing Mistakes Hurting Your Freelance Writing Career? – Part 2

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This is part two of a three part series.  In part one we talked about marketing yourself as a freelance writer and targeting your marketing efforts.

Here are some more mistakes you might be making:

Mistake #3: You’re not getting personal enough.

Copying a pasting the same generic message and sending it to hundreds of companies may be less time consuming than writing personalized messages, but it might come back to bite youlater.

Think about it. When you get an email (or phone call) from someone you don’t know, you probably delete (or ignore) it if it doesn’t immediate grab your attention. Sending a “to whom it may concern” message is not going to win you any brownie points, and it will probably get your message deleted before anyone even has time to read it.

The solution? Do a little digging to find out who is responsible for hiring writers within each company, and then send messages targeted to each person. Read each company website, and become familiar with what they do and how they go about doing it. Position yourself as the perfect writer for their particular needs or industry.

If you can’t find the person in charge of hiring freelancers, send a brief note to customer service or human resources and ask who you should speak with. Often times, they’ll either send you an email address or forward your message to the right people. If you’re cold calling, ask them who would be charge in hiring freelance talent.

Image by Getty Images via @daylife

Mistake #4: You are pricing your services too low.

You might be tempted to charge rock bottom prices just to make sure you get the gig. Don’t. At least, not unless you want to be earning rock bottom prices months from now.

While it is possible that a low-baller will walk away if you quote professional rates right off the bat, ask yourself: is that really the type of client you want? Plus, once you are locked in at a low rate, it’s very hard to increase your prices later on.

Another pitfall of charging too little is that the good clients, the ones who know the value of quality content, might not take you as seriously. You could be the best writer in the world, but if you’re charging $5 for an article, clients will assume will you don’t have the experience or talent they’re looking for. Know your worth, and don’t be afraid to ask for what you deserve. Don’t price yourself as a bottom basement writer, unless you want to work with bottom basement clients.

If you are a new writer, you’ll stick to the lower end of the pay scale, but don’t price yourself off the scale altogether.

Mistake #5: You don’t have clients sign a contract.

Get everything in writing. For one thing, it ensures that you’ll get paid (or at least provides ammo if you have to dispute an unpaid invoice). Secondly, clients will assume that you’re a real professional if you have a contract. Business owners have contracts. Hobbyists who are trying to make a little extra pocket change, don’t.

Once you have a potential client interested, you want to keep him interested. That means conducting yourself in a professional manner before you ever even get to work.

A contract doesn’t have to be anything fancy. A simple statement of the project and payment arrangements is fine. Make sure it is stated that the client won’t own your writing until payment is received in full. If you want rights to resell the work, make sure you include those terms in writing as well.

Watch for Part 3 tomorrow!

Tagged as: Blog, Business, Erin Hill, Freelancer, Getty Images, social media, Writer, writing

Article by Erin

Erin Hill is a professional copywriter specializing in catalog copy, SEO copywriting, retail blogging, and email blasts. She's worked with top retailers, comparison shopping engines, print catalogs, and niche sellers and has written for thousands of products in a variety of industries. The Catalog Writer

Erin has written 3 awesome articles for us at The Social Freelance Writer

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