Blogging is a tool that is becoming a marketing tool that many small businesses are taking advantage of. But why? Isn’t blogging just talking about your day and other personal stuff? Not anymore. Blogging is a tool that can help small business gain new clients and develop closer relationships with current clients and can even help bring back previous clients.
What kinds of small business should blog?
- Any business that focuses on customer support
- Any business that depends on trust
- Any business that provides information
- Any business that wants to develop strong relationships with customers
What can a blog do for businesses like these?
- Blogging can give you a forum for communications
- Blogging can demonstrate your expertise on a subject
- Blogging can allow your business to keep customers updated on changes
- Blogging can keep your customers informed on new products or service that are being offered
- Blogging can increase your presence on the Internet
- Blogging can inform you about how people are finding you on the Internet
Perhaps one of the reasons that small businesses turn to blogging is the low cost involved. It can cost anywhere from $400 and up to have someone design a website for you – and that doesn’t include the cost of getting someone to add content and maintain the site! But with a blog you can have your own site set up quickly – overnight in some cases. And if you are not a writer you can hire a writer to fill your blog with informative posts on a regular basis.
One of the services I have decided to offer is blog set up and/or maintenance. I love the experience of getting a blog set up so that it reflects the tone of the company and I enjoy writing blog posts on a variety of topics.
Check out some of the options that I have available for small business.
There are many small business that don’t have websites because they think that they can’ t afford it. Work at home moms that run businesses like having parties (candles, Avon, Passion Parties, and so on), consultants, daycares, and so on tend to think that it isn’t within their budget. But a blog can really give them that extra jump.
If you have a small business, consider trying blogging and see what it will do for you business. It is especially effective when done in conjunction with social networking.
Article by Danielle
I'm a social media junkie and professional freelance writer living in small town Manitoba, Canada. I drink a lot of coffee and love my computer (named Garcia after Penelope Garcia from Criminal Minds - the ultimate girl geek!), my kids, my husband, and my cats. In 10 years I hope to be that crazy lady travelling across Canada and the States with her three cats and her loving hubby. :) If you're interested in my professional services please visit my professional writer's site to find out more about my services or check out some testimonials from some of my clients.
has written 254 awesome articles for us at The Social Freelance Writer
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{ 2 comments… read them below or add one }
Blogging has been very essential for small businesses at present. Majority of the people uses the internet and imagine the huge number of target audience you can reach just by blogging. Online presence is important for businesses.
Simple post but definitely so true!
For me, Blogging is beneficial for small business. It can increase one’s revenue since nowadays people are fond of looking information over the internet. If you’re providing services to your clients and sell products as well, then putting a blog is wise. In your blog you can illustrate why customers should purchase your products or hire your services. By launching a blog, it’s a good way to convince you’re customers.