- Image by lunaweb via Flickr
I’ve only just started making a real effort to track the results that I’m getting from my social media efforts and while it is slow I am finding that it definitely does make a difference. What have I noticed?
- Traffic on this blog has increased
- Comments on the blog have increased
- I’m developing relationships with people that I consider to be influential
- People are starting to know who I am
I found this nifty little video on YouTube. Short but sweet:
The last thing he talks about is tools. I’ve found one that I like called Kurrently and it tracks what people are saying on Twitter and Facebook. I know there are other tools out there that track keywords but I like this one because I can simply go in there and check out what people are saying at any given time.
Of course, I also use Hootsuite, which allows you to track keywords, too – but it also allows you to see things like how often people are clicking on your links. And if you click on someone’s name (including your own), it tells you how much “klout” they have. This is kind of bugging me though. I mean what exactly do you have to do to have klout? Something I need to look into a little bit more…
So what are you doing to track your results in social media? Or do you? Does it really matter? Hmmm – food for thought!
Article by Danielle
I'm a social media junkie and professional freelance writer living in small town Manitoba, Canada. I drink a lot of coffee and love my computer (named Garcia after Penelope Garcia from Criminal Minds - the ultimate girl geek!), my kids, my husband, and my cats. In 10 years I hope to be that crazy lady travelling across Canada and the States with her three cats and her loving hubby. :) If you're interested in my professional services please visit my professional writer's site to find out more about my services or check out some testimonials from some of my clients.
has written 248 awesome articles for us at The Social Freelance Writer
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{ 4 comments… read them below or add one }
Hey Danielle,
Have you heard of Kurrently at http://www.kurrently.com?
It’s a real time search engine for Facebook and Twitter. Very useful for tracking social media efforts.
Twitter: DanielleMcGaw
July 25, 2010 at 11:45 pm
I’m sorry honey – I gotta laugh just a little bit. Did you read the whole post?
The key to marketing yourself through blog comments is to actually read the blog post that you’re commenting on. But thanks for the thought.
I haven’t tried social media marketing yet but I’ve heard great feedback using this strategy. I’m looking into tools that i could use when i implement this technique and I’d like to use Hootsuite. It seems like a great tool however can you make a post or perhaps a tutorial how to use this? I’m still new with social media marketing so please bare with me. I would appreciate if you could response here. Thanks a lot!
I have used Hootsuite. Aside from it allows you to see the number of clicks you have on your link, it has also a user friendly dashboard which I love. I can also see people’s conversations in the keyword you specify. Pretty cool. It’s really important to track your social media efforts so you will know if you are having progress or not.