I’ve only just started making a real effort to track the results that I’m getting from my social media efforts and while it is slow I am finding that it definitely does make a difference.  What have I noticed?

• Traffic on this blog has increased
• Comments on the blog have increased
• I’m developing relationships with people that I consider to be influential
• People are starting to know who I am

I found this nifty little video on YouTube.  Short but sweet:

The last thing he talks about is tools.  I’ve found one that I like called Kurrently and it tracks what people are saying on Twitter and Facebook.  I know there are other tools out there that track keywords but I like this one because I can simply go in there and check out what people are saying at any given time.

Of course, I also use Hootsuite, which allows you to track keywords, too – but it also allows you to see things like how often people are clicking on your links.  And if you click on someone’s name (including your own), it tells you how much “klout” they have.  This is kind of bugging me though.  I mean what exactly do you have to do to have klout?  Something I need to look into a little bit more…

So what are you doing to track your results in social media?  Or do you?  Does it really matter?  Hmmm – food for thought!