There’s a lot of material out there about marketing yourself and I came across this YouTube video today. Rebecca Santo talks about marketing yourself in the very simplest terms. This is the stuff that you should know before you get on Twitter or Facebook or even start a website. This is basic.
One thing that I don’t agree with is that she says it is ok to embellish. I do not agree with that at all. Don’t exaggerate, don’t embellish. If there’s not much to go with then create some content online that will give them something to work with. Clients don’t really care if you’ve been working for free on residuals based sites like Bukisa or Firefox as long as what you’ve done there is good work. You can omit saying that you’ve never actually worked for a client but don’t embellish what you’ve actually done to make it sound better than what it is.
I do agree that confidence is important. When teaching resume and cover letter writing and training for interviews I always tell my students that they basically have to become sales people. If you want the job you have to be a good salesperson and you are the product. Be proud of what you have done and don’t be afraid to speak up about your successes.
Some other posts you might like:
How to Find Freelance Writing Jobs Online
Scheduling Your Time as a Freelance Writer
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