The Goods on Social Media Spam

While you aren’t likely a deliberate social spammer, are you confident that all of the marketing techniques you utilize on Facebook, Twitter, Google+ and similar platforms are all above board and totally acceptable?

Use this handy infographic to get an overview of the specific rules to be found in the terms of service of your favorite social media sites and avoid these three main no-no’s when letting your followers and friends know about what you have to offer:

1. Be Yourself, Don’t Impersonate

No matter where you maintain social profiles, each should represent who you are in reality, not a fictitious character and not your business. Every social platform demands that users use their real name and have a profile that represents who they are; obviously your business is a part of who you are but it’s important to keep your profile presentation at a happy medium.

2. Never Be Sexually Explicit

Whether your products are adult-oriented or you simply have a bit of a dirty sense of humor, using sexual connotations of any kind in your marketing efforts, or your personal postings, is a quick and easy way to get banned on any social site.

3. Don’t Automate

Automated content creation and sharing is specifically banned on all social platforms except when utilizing official software or software properly utilizing the platform’s API (i.e. TweetAdder for Twitter). Rules aside, just as you are unlikely to be highly responsive to what is obviously an automated message or social posting, your audience is equally unlikely to be swept off of their feet by the same.

The social media spam infographic is courtesy of SEOsmarty and placed through MyBlogGuest Infographics gallery!

Click the picture to see the full sized version!

Hi, I've decided to close comments on my blog to discourage people who come here just to leave spammy comments and get a link.  If you'd like to leave a comment why don't you stop by my Facebook page and leave a comment there!  Thanks!

About Danielle

I'm a social media junkie and professional freelance writer living in small town Manitoba, Canada. I drink a lot of coffee and love my computer (named Garcia after Penelope Garcia from Criminal Minds - the ultimate girl geek!), my kids, my husband, and my cats. In 10 years I hope to be that crazy lady travelling across Canada and the States with her three cats and her loving hubby. :) If you're interested in my professional services please visit my professional writer's page to find out more about my services or check out some testimonials from some of my clients.
Bookmark the permalink.

32 Responses to The Goods on Social Media Spam

  1. hey Danielle
    Very nice post.I think this is a really cool topic I really enjoy to read this article.Your article is straight to the points.
    your theme is great This article is very inspiring and helpful.thnx for sharing with us Brilliant work
    Sandipan Mukherjee recently published this rocking post..No Posts Were Found!My Profile

  2. Mhelgie Garcia-Victorio from condos for rent says:

    Spamming is one of seo black hats techniques and I never imagine that there is also a good side of it. Well, it is very informative post in which it gives idea on how you will not be banned on a site where you are mostly keeping your business. I am very much agree that you need to show who you are whenever using social media for your business or product so that people will have more interest to your business.

  3. Tracyann0312 says:

    Nice info graphic presentation about social media spam. Using your real name is important for you so that websites will not add you to their black list where a spam person belongs. I cannot really understand the no.2 goods of social media spam. Can you explain it to me, furthermore, thanks for sharing the article about it. It is useful to bloggers.
    Tracyann0312 recently published this rocking post..Baby EagleMy Profile

  4. I agree with you on most of this but I am still in 2 minds about automated tweets. I appreciate all your points on automating messages but the problem is the way Twitter feeds and Facebook home page streams work; if the user does not login for a few hours then your tweet or status update is pushed from their view by more recent content by other people they follow. So to make sure people see your message you have to put out the same message several times over a week at different times of day. This is really only viable by setting up automated tweets however it is hard to say whether it’s worth it or not.
    Matt Kinsella recently published this rocking post..Think Like a Dog and be HappyMy Profile

  5. Keri says:

    Great infographic! I disagree with your #3, though, if you’re careful about it. I tweet “naturally” but I do use some automation that makes it easier, like scheduling tweets ahead of time using Timely.is for maximum effect.
    Keri recently published this rocking post..Rose Schneiderman, labour union pioneerMy Profile

  6. sean from real estate blog says:

    Really great information and great info graphic. On your info graphic under the posting too many links what do you mean by that? Where are they posting too many links to get it thought of as spam?

    thanks

    sean
    sean recently published this rocking post..Abacoa Real Estate | Amenities & Buying a HomeMy Profile

  7. Justin Mazza says:

    Hi Danielle,
    I can’t tolerate spam of any type. Whether it is on social media or in my inbox I simply will not give my time, attention or money to spammers.
    Justin Mazza recently published this rocking post..Heal the World by Living Your DreamMy Profile

  8. Hey Daniel,

    The infographic is the best way to get popularity just your idea and implementation give great traffic towards your blogs.And I agree with your point 2.
    Rizwan Sultan recently published this rocking post..Crohn\’s BlogMy Profile

  9. paul from Gift ideas for says:

    Hello, i have been reading your blog and this particular article impressed me. sometimes we all want to do our stuff quickly so we automate a lot of stuff or pretend to be who we are not. in the end we lose the very things we are hoping to gain. Thanks for the reminder!
    paul recently published this rocking post..Hobo WRENMy Profile

  10. Becca says:

    Great reminders! Nice info which will be prove so useful for all blogger and online marketers. That kind of activities also make very good and nice way to search our destination.

  11. Hajra says:

    Thanks so much for this Danielle! I have a strict rule for spammers; even if a comment looks like a spam and has links in it, I trash it away right away. Also, I might make an exception here and there if I feel that the link is genuine and I need to go check it out; but yes, if it is all about links all the time, then spam it is! :)

    Thanks once again!
    Hajra recently published this rocking post..Will they call you over for a Bloggers Party?My Profile

  12. Completely agree, specially with #3: DO NOT AUTOMATE. It is hard enough to do SM without seeming self-serving, but as soon as you go on auto-pilot you lost that connection and genuine aspect to it. Social Media is SOCIAL after all.

  13. Christie says:

    Great post Danielle! I’ve never used any of the automated stuff for Twitter, I find it’s best to just stay human and even incorporate bits of your daily life as a person in your tweets or fan page. Would you consider someone pinning only their blog links and affiliate links to Pinterest spam? I’ve noticed quite a bit of people doing that and to me it’s a turnoff as a follower. Thoughts?
    Christie recently published this rocking post..Online Flash Sales This Weekend: Spring Spree, Philip Lim, J Brand & MoreMy Profile

  14. Obaidul says:

    Most of the small businesses try to automate things when it comes to using social media platforms to save time. They need to understand that social media participation is all about human participation. If you can’t be human (and try to take software help), your audience can quickly sniff out things and turn away.

    Thanks for pointing out some of the key rules for effective and truly ‘social’ social media participation. The focus should always remain on the word ‘social’ rather than on ‘media.

    Thanks Danielle!
    Obaidul recently published this rocking post..Interview with Guest Blogger – Ann Smarty | Search Engine JournalMy Profile

  15. johnavery says:

    Awesome, Great info graphic. It is hard to believe in spite of having so many Restrictions or like saying no to so many forms twitter still keeps me feel like that is more spammed than Facebook and other Social networks.
    johnavery recently published this rocking post..ReposMy Profile

  16. Dan says:

    I have to say, that the one thing I have to disagree with is the explicit content rule. Our Social Media intern is a HUGE sports fan, so most of her tweets are frustration at Colorado sports teams, and are incredibly explicit; this hasn’t stopped the Rockies, Broncos, and Avalance official twitter profiles from re tweeting her. I’d wager its about being explicit when you’re being genuine.

  17. Ben says:

    I’d like to share my hard-earned lesson.

    I hired an SEO firm to handle my social media, and I would get a report every month telling me they were sending out a ton of tweets. However, when I finally checked in 2 months later, I saw a lot of tweets pointing @ my account saying that the tweets were stolen retweets without any credit given.

    My advice, content spinning hurts everyone, take time to do it yourself.

  18. jack says:

    Social media sites are really great for marketing but this is not a excuse for you abuse nor make spam for your site. It always best to be responsible as always.
    jack recently published this rocking post..Pinterest Marketing for ChiropractorsMy Profile

  19. Both Twitter and Facebook. 97% of the contacts admitted clicking on malware links in the test, although these results may be somewhat skewed, it is obvious that many users do click on links without thinking first, especially if it looks like a friend has already liked or clicked on that link.
    Charlesetta Pete recently published this rocking post..Critical Timelines in Your Foreclosure ProcedureMy Profile

  20. I use Twitter kind of like Pinterest and spread a lot of link love to cool stuff I find on the interwebz and have yet to have the smack down be brought upon. But I appreciate this infographic because it serves as encouragement to voice my opinion more there and I’ve got a big mouth so that won’t be too much of a problem for me. ;-)

  21. Christy Scott says:

    I had been reading this twice and I agree with you about it especially on do not impersonate be who you are and be true is the key to have success in social media.

  22. Steven Papas says:

    My favorite rule you have here is to be yourself. If you just act like you normally would you will attract like-minded people. Is that not the goal of a blog; to find a niche and draw in the people that share that interest.
    Steven Papas recently published this rocking post..Webhosting PlansMy Profile

  23. Stefan from graduate jobs says:

    That’s a really nifty chart; I don’t suppose there’s anywhere to find it slightly larger is there? I’d like to bookmark it for future reference by it is a little eye straining.

    I’m with you on all three; although I can’t say I’ve ever witnessed #2 being much of a problem for anyone. You’d have to be a wee bit of a clod to think that sexually explicit comments are the way to go when it comes to social media marketing.

  24. abhinav says:

    Great Post ! Its very informative and valuable post for me and others.
    abhinav recently published this rocking post..The Importance of Saving MoneyMy Profile

  25. Steven Papas says:

    I often think of these very same things when I use all these platforms. But then I think of the fact that I am trying to help people not just make money.
    Steven Papas recently published this rocking post..Webhosting PlansMy Profile

  26. Wayne says:

    While I understand the 2nd point you’re trying to make, some would argue that sex sells – as long as you don’t overdo it…
    Wayne recently published this rocking post..Hunger Games-manship: a Sculpey Clay MockingjayMy Profile

  27. jack says:

    Train your social media managers to be diligent in reviewing comments, and to be proactive in searching for fake accounts and coupon offers. One trick is to use the command “site:facebook.com [your brand name here] coupons” in Google.
    jack recently published this rocking post..Comment on Resources by Join me in Toronto this October! | The Blog of Matthew Loop | Chiropractic Internet MarketingMy Profile

  28. Mike Jones says:

    Spamming is one of seo black hats techniques and I never imagine that there is also a good side of it. Well, it is very informative post in which it gives idea on how you will not be banned on a site where you are mostly keeping your business. I am very much agree that you need to show who you are whenever using social media for your business or product so that people will have more interest to your business.
    Mike Jones recently published this rocking post..The eBook that’s changing the game. + Bonus movie.My Profile

  29. Michel says:

    If you are using a real profile in a social networking sites likes facebook,twitter etc.then you don’t need to afraid from spamming.your all task will be acceptable.thanks to share a info graphic about spammers.

  30. Sajan kota says:

    Great Post!Spamming is one of seo black hats techniques I agree with you about it especially on do not impersonate be who you are and be true.
    one should understand that social media participation is all about human participation.Thanks for sharing this informative article

  31. Hi Danielle,I didn’t know such a thing as Social Media Spam even existed. Seems everything today is spam this and spam that. Compulsive paranoia if you ask me. There are far more serious issues in the world than spam, what with the delete button an elbow twist away. As an aside, I note that your blog sponsors both dofoll0w and nofollow comments. Did you arrange that through CommentLuv or how?. . . never mind just saw your byline . . . fascinating.
    socialmedia manager recently published this rocking post..How Vital Is Proper Social Media Management?My Profile

  32. michel says:

    It’s a nice post danielle.if you are going to promote your product and services through a social media sites,then you must know about the effects of social spamming on your site.so don’t use a wrong way to promote your product.i agree with your point danielle,that use your real name instead of your product keywords name.
    michel recently published this rocking post..Centrophenoxine To Salvage Your Mind And Improve LongevityMy Profile

Leave a Reply