Since its official release in 2006 Twitter is constantly gaining power and popularity, and today it is a key factor in online business. Due to the fact that Twitter is a dynamic and constantly developing social network it could be the perfect place where you can build online reputation for your business, increase your sells and promote your company website. Here are some important facts and statistics aout Twitter that may influence your business:
- 67% of Twitter users are more likely to buy brands that they are already following on Twitter
- Companies that use Twitter lead in their sales almost twice over companies that do not use the social network
- Do not forget that Twitter has more than 200 million registered accounts
And here is the question: Why do I need Twitter when I already have a Facebook page?
The answer of this question is really simple – one social network is not enough topromote your products. In order to gain popularity and build the online reputation of your business you will need every possible place. Here are some differences between Twitter and Facebook:
While Facebook is focused on each individual connection that you build with a new user, with Twitter you have the ability to focus on building your reputation among professionals relevant to your business niche. Your presense on Twitter can bring traffic to your website from real potential customers.
And just like Facebook, with Twitter you can gain traffic for your website, where your potential customers can learn more about the products or services that you can offer them. The ability to promote your products to new potential customers is essential for your business and your marketing strategy.
You should keep in mind the the optimizing of a website does not only refers to building links. It also includes creating quality content and promoting that content online. As most of you know creating quality content is known as part of the onsite SEO process and promoting this content is included in Offsite SEO.
Each time when you are submitting your website in different directories you are actually promoting it. Each time when a link to your website is published somewhere on the Internet someone is visiting your website. Keep in mind that the users do not care about term like no follow atributes. If the user see a link that leads to interesting content he will probably click on that link. It is important to say that when a user clicks on a link many metrics are triggered like number of unique visitors, number of visiting the page etc. Since most of the other metrics (links and keywords, which are also matter of spam and black hat SEO strategies) are easy to manipulate the search engine machines pay a lot more attention to these metrics.
No matter that Twitter is social media created for communication and building new connections we can definitely say that it has value for every SEO campaign. With Twitter you can have positive influence on your website rankings in Alexa and make more people visit your website. If you can do that with Twitter, this is definitely an advantage that you must consider.
And in conclusion we have to say that if your presense in different social networks as Twitter is stronger you have bigger chance for higher rank n SERPs and more customers for your business.
This article was written by Vasilena Trendafilova, who is currently working as a SEO specialist. She is interested in SEO, online marketing, and social media websites. If you want to read more of her tips and ideas regarding SEO you can follow her on Twitter.