You can be sure that you will hardly find any visitors on your website even if you are promoting quality products and services at discounted prices, as people will not be able to find your online store when they use the search engine to search for keywords and key phrases relevant to the services and products offered by you. Simply launching a website and offering popular items at down to earth prices does not guarantee that interested individuals will be able to find your site in the search engine result pages (SERP). You have to optimize all pages of your website to make it search engine friendly to ensure that it appears at the top of the SERP.
Black hat tactics
A couple of years ago, webmasters used to stuff their websites with keywords. They also used to include inbound links from link farms to increase the ranking of their website even more. However, it was not long before the spam specialists of leading search engines discovered this strategy and implemented special algorithms that banned websites using such black hat tactics to boost the page rankings of their website. Web sites using such tactics are removed from the index of the search engines and the webmasters of those affected sites have to go through a tedious process to remove all black hat methods employed on their websites and resubmit it to the search engine. Therefore, your best option is to entrust the job of optimizing your online store to reputable local companies that offer quality search engine optimization services.
Points worth considering
Several factors enhance the popularity of a website in the eyes of the search engine. You should ensure that you use synonyms of main keywords. Therefore, if you are promoting garments for kids through your online shop, include synonymic keywords like clothes, outfits, wear, attire etc. You should then go into details by including key phrases like garments for kids, attire for males, clothes for females etc. This is just the tip of the iceberg. You should ensure that you include every possible key phrase possible. For example, you increase the chances of your website showing up at the top of the SERP if you include the key phrase pink colored party dresses, and an individual tries to search for the same. Search for `pink colored party’ in Google and you will find that it recommends `dresses’ as the next word.
Read the client’s mind
In simple terms, you have to read the mind of the prospective customer, determine what search terms he/ she is likely to use when searching for products offered by you, and include that phrase in your website. However, this task is not as easy at it seems. Search engine optimization gurus spend lots of time using permutations and combinations of differed key phrases before settling for one that prospective clients are likely to search for. If this is not enough, you need to tweak the keywords and key phrases of your site for the local market by including the name of your city in them. Therefore, including key phrases like `jeans for males in Philadelphia’ will help you get targeted clients from Philadelphia.
Seek help from an expert
Apart from the factors mentioned above, adding fresh content on a regular basis that are relevant to services and products you are promoting boosts the ranking of your website further. While you can perform this task by yourself by getting content written by professionals and uploading them to your website, you can use the time wasted on such tasks on improving your business. You can depend on the best Philadelphia SEO company to perform such tasks. Apart from this, they will also study SEO strategies employed by your competitors and change the keywords and phrases included on your website to boost its SERP ahead that of your rivals. Although you can find thousands of self-proclaimed SEO professionals while searching for Philadelphia SEO company, all of them fade in comparison to My Philly SEO. The experts of this company know what it takes to increase the popularity of a website. As they are conversant with the latest search engine algorithms, they will implement changes in the coding of your website as and when required to ensure that it is search engine friendly. Get in touch with My Philly SEO – The Best Philadelphia SEO Company – Quality Search Engine Optimization Services for an obligation free quote.